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The public's perception of chemistry

The Royal Society of Chemistry


The Royal Society of Chemistry commissioned Graphic to visualise the results of a research programme into how the public views chemistry. We took the large quantitative and qualitative data output and identified key points to communicate, turning these into a narrative exploring the range of opinions and misconceptions surrounding the discipline. This story was then used to develop a striking, provocative and fun interactive designed to engage both a membership and general public audience.


The Royal Society of Chemistry