Zurich Insurance approached Graphic with some research they had carried out detailing how people make life’s big decisions (getting married, buying a home or having children) without first fully understanding all of the facts. Zurich required a central hub for the content, something to entice people in and thematic content to inform the audience once they were there. We took a multi-channel approach in order to accomplish the variety of interactions Zurich required. We created a fun animation to reach out beyond the content hub on social media and draw people to the site. Regularly published infographics ensured that people returned to the site to read the new information and the content navigator enabled users to get answers to specific questions and acted as a central hub for supporting articles and information.